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Margaret, Mabel and Jimmy

Mabel is a widow deep in poverty with two hungry children of her own. Washing other people’s laundry ten hours a day, Mabel earns barely enough money to keep them fed. To keep a roof over their heads, she works for a real estate man who moves her and the children from shack to shack “to clean them up and make them salable.” But poor though she is, Mabel can’t watch a baby go unloved, so she makes room in her home and her heart for Jimmy, an abandoned baby that was left on her doorstep.

Throughout his childhood, Jimmy will wear old, second-hand clothes because that’s the best Mabel can do. His shoelaces will be broken and knotted. He’ll never own a pair of skates, a bicycle, a baseball glove or a toy of any kind. But when his little town opens a public library, he and a girl named Margaret will be the first in line to receive library cards. One day, as the pair are searching for books they’ve not yet read, the librarian says, “Goodness, Margaret and Jimmy, I believe you’ve read all the children’s books we have! If you wish, you can start on the other shelves.”

Margaret Mead will grow up to author 20 books and serve as president of a number of important scientific associations, including the American Anthropological Association and the American Association for the Advancement of Science. She will receive 28 honorary doctorate degrees from America’s leading universities and in 1978, be given the Presidential Medal of Freedom.

As an adolescent, Jimmy hitchhikes his way from Pennsylvania to Florida and back again with only 35 cents in his pocket. By the time he graduates from high school, he will have visited all but 3 of the 48 contiguous states. In the Navy, Jim rises to the rank of lieutenant commander, serving on some 49 different islands in the South Pacific during World War II. Each night, he writes his thoughts and impressions in a journal.

“Sitting there in the darkness, illuminated only by the flickering lamplight, I visualized the aviation scenes in which I had participated, the landing beaches I’d seen, the remote outposts, the exquisite islands with bending palms, and especially the valiant people I’d known: the French planters, the Australian coast watchers, the Navy nurses, the Tonkinese laborers, the ordinary sailors and soldiers who were doing the work, and the primitive natives to whose jungle fastnesses I had traveled.”

The book that will emerge from Jim’s journal will be published as Tales of the South Pacific and win the Pulitzer Prize in 1948. And by the time he’s done, James Michener will have written more than 40 books that will collectively sell more than 100 million copies. He will be granted more than 30 honorary doctorates in 5 fields and receive the Presidential Medal of Freedom in 1977. His cash donations to public libraries and universities will exceed 117 million dollars.

It seems a child can learn a lot by just reading.

Roy H. Williams

About the Podcast

Show artwork for Wizard of Ads Monday Morning Memo
Wizard of Ads Monday Morning Memo
Weekly marketing advice by the world's highest paid ad writer, Roy H Williams.