Magical Thinking

If you win the heart, the mind will follow. The mind will always create logic to justify what the heart has already decided.

In 1981, Dr. Roger Sperry won the Nobel Prize for his documentation of brain lateralization, which basically says that we don’t have 1 brain divided into 2 hemispheres as much as we have 2 separate, competing brains.

The LEFT hemisphere is the home of rational, logical, sequential, deductive reasoning. Think of it as the Intellect; the Mind. It puts you in touch with this world and leans toward suspicion and doubt.

But the RIGHT hemisphere does none of those things. Think of it as the Heart. It understands the six sub-languages in the language of music; pitch, key, tempo, rhythm, musical interval and musical contour. The right hemisphere puts you in touch with a world that could be, should be, ought to be, someday.

HOPE is alive and well in the right hemisphere of your brain. It understands symbols, and assigns meanings to shapes and colors. The logic of the right hemisphere is intuition, gut feelings, and hunches.

Your body contains 100 million sensory receptors that allow you to see, hear, touch, taste and smell physical reality. But your brain contains 10,000 billion synapses. This means you are approximately 100,000 times better equipped to experience a world that does not exist, than a world that does.

Call 1-800-Got-Junk.

Life is happier

when it’s less cluttered.

Your house will be bigger.

Your teeth will be whiter.

Angels will sing.

You’ll be a better dancer.

Magical Thinking is a style of writing characterized by elements of the fantastic – woven with a deadpan sense of presentation – into an otherwise true story.

Now this is where it gets really interesting; the right hemisphere of your brain doesn’t know fact from fiction or true from false. That’s the left brain’s job. This is why you can enjoy books, movies, and TV shows that you know are fiction.

Magical Thinking is a style of writing that is full of HOPE.

Magical Thinking doesn’t talk about the frustration of a situation or the pain of a problem. It illuminates a happy world in which anything is possible.

Magical Thinking offers the customer an effortless, frustration-free solution.

Employees, your boss wants you to know:

“If you answer the phones for our company or knock on the doors of customers, please know that you are a vitally important part of the advertising and marketing team. Our customers expect you to be the living embodiment of our advertising; cheerful and helpful and magically able to make their problem disappear. We will become giants if we act like the company we claim to be in our advertising.”

Magical Thinking

makes

Magical Advertising

makes

Happy Customers

makes

Business Grow.

Do you want to employ the power of Magical Thinking?

Roy H. Williams

According to Lynette Smith, July 4th is the perfect time for writing personal, heartfelt letters to colleagues, family members, friends, and others who have enriched your life. Lynette is a letter-writing evangelist who has authored multiple books on the art and impact of letters that will be kept and saved and savored for decades. “If you want to demonstrate genuine appreciation,” Lynette tells roving reporter Rotbart, “only a letter will do.” MondayMorningRadio.com