Celebrate, Celebrate, Celebrate!

Dewey Jenkins says, “If your employees don’t look forward to company meetings, then you’re not doing it right.”

Dewey has grown his company to nearly 100 times the size it was when he bought it, so I tend to listen to what he says.

Dewey taught me to celebrate, not just the touchdowns, but the first downs.

Dewey smiles and says, “Celebrate, Celebrate, Celebrate!”

So I’m going to do that today.

Vice-Chancellor Whittington posted a “Tower Update” video last week promoting Bonding as a Branding Strategy, a new class debuting at Wizard Academy on August 29 and 30. (Wednesday and Thursday of next week. I think there are still a couple of rooms available on campus.)

What I’m celebrating is that he explains “customer bonding” in his video better than I do! And I’m the one who taught it to him! Heck, I’m the guy who invented the term!

I’m celebrating because he proved he understood it by building a Wizard Academy YouTube channel with my oldest son, Rex, that currently has more than 112,000 subscribers and is adding hundreds more daily.

I’m celebrating because they built that highly successful YouTube channel without spending a single cent on advertising or promotion.

I’m celebrating because 500 of those YouTube viewers – that’s right, 500 prospective new students – will be flying to Austin from all over North America this Saturday to tour the Wizard Academy campus and hear about all the other courses we teach.

I’m celebrating because the Whiskey Sommelier storytelling program created by vice-chancellor Whittington has already delivered a large number of new students to Wizard Academy.

I’m celebrating because the principles taught in that Whiskey Sommelier program aren’t a departure from our established curricula. The sommeliers are taught how to “romance” the whiskey they’re about to pour through delightful, artful descriptions of it. We’re teaching them how to craft and deliver messages that create strong bonds and dramatically increase sales.

I’m celebrating because many of these newly-graduated Whiskey Sommeliers have already signed up to take additional courses that aren’t whiskey-related.

Best of all, most of these new students have never heard of Roy H. Williams.

After spending 20 years and millions of dollars to build a 501c3 educational organization, I now know for certain that Wizard Academy will continue to thrive long after Princess Pennie and I are gone.

And that’s definitely a thing worth celebrating.

Roy H. Williams

PS – Don’t get the wrong idea. Pennie and I aren’t, to my knowledge, going away anytime soon. It’s just good to know that the school is no longer dependent on us.