Blow the Bugle. Bang the Drum.

We believe knowledge is freedom.

We believe you can learn big things quickly when your instructor is experienced, passionate, organized and entertaining.

We believe an expert can teach you – in less than a day – more than you can learn in 4 years of college.

We believe traditional wisdom is often more tradition than wisdom.

We believe in streaming video.

The American Small Business Institute is the new online video division of Wizard Academy. Fascinating instructors. Priceless information. Valuable insights.

It’s not for everyone.

But it’s definitely for you.

The Eye-of-the-Storm lecture hall in the tower at Wizard Academy was built to host transformative workshops. These require intense focus, long hours, immediate feedback from the instructor and happy encouragement from like-minded people during class breaks and at mealtimes.

These Transformative events cause you to see something completely differently than you did before. Transformative events will forever sparkle their magic from the Wizard Academy campus in Austin.

But Informative sessions build brick-on-brick upon what you already know. Hundreds of informative sessions will be available by video to self-selected insiders through the American Small Business Institute, a new division of Wizard Academy.

A tribe is made of concentric circles of self-selected insiders, members who contribute – each according to the level of his or her ability – to the collaborative strength of the tribe.

A volunteer army is a group of self-selected insiders.

A sports team is a group of self-selected insiders.

A political party is a group of self-selected insiders.

Every club, every franchise, every trade association and certainly every college and university is a group of self-selected insiders.

AA big group of self-selected insiders read the MondayMorningMemo each week. It’s free. I write it, illustrate it, record it, post it online and pay all its expenses.

Another self-selected group clicks the image at the top of the memo each week to enter Indiana Beagle’s rabbit hole.

But a very small self-selected group – fewer than a thousand people a year – take the elevator all the way to the top by attending classes on the Wizard Academy campus. Sadly, that’s the maximum our school can accommodate.

A much larger group will be able to participate weekly in the American Small Business Institute.

We’ll be uploading at least one new video for self-selected members each week at AmericanSmallBusinessInstitute.org. You definitely want to become a member. This week’s video contains all the important details to the three stories I began last week.

Do you remember the convenience store, the gym and the fertilizer company?

When you hear how each of those experiments turned out, you’ll laugh with glee, turn red with outrage, smile at poetic justice and shake your head in wonder at how smart people can do incredibly dumb things.

Will you select yourself to be an insider?

This first step requires only a tiny click.

Any finger will do.

Roy H. Williams