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20 Minutes Left to Live

My friend Brian Scudamore shared a story with me last week. Today I’m sharing it with you.

Ted Leonsis was on a little commuter airplane that lost the ability to use its wing flaps and landing gear. Face-to-face with the possibility of imminent death, Ted wrote a list of 101 things that he promised himself he would do if he lived. Start to finish, that list took 20 minutes.

By May 27, 2021, Ted had accomplished 81 of those things.

What would be on your list of 101 things to do before you die?

When Brian Scudamore met Ted Leonsis at MIT, Ted sat him down and gave him 20 minutes to write his 101 things.

What Brian wrote on his list is unimportant.

What Ted Leonsis wrote on his list is unimportant.

What is important is what you write on your list.

You can download and print these 2 sheets of paper with lines numbered 1 to 101, or you can create your list of 101 things on your own computer.

When you are finished, if you’d like someone to read your list and believe that you will, in fact, do every one of the things listed on it, send your list to indy@wizardofads.com

You’ve got 20 minutes. Start a timer, then start your list.

Don’t overthink it. Don’t worry about spelling or grammar. If you live beyond the next 20 minutes, you can correct those things later.

Your plane is falling from the sky. If you’re going to finish that list, you have to add something every 12 seconds.

Start your timer.

Go.

Indy and I will continue this story in the rabbit hole.

Roy H. Williams

About the Podcast

Show artwork for Wizard of Ads Monday Morning Memo
Wizard of Ads Monday Morning Memo
Weekly marketing advice by the world's highest paid ad writer, Roy H Williams.